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CREED
BRIEF:
RESPONSE:
Redesign Creed’s logo and packaging. A contemporary approach is necessary to modernize aspects of the brand’s images and products, while maintaining Creed’s prestigious heritage.
The creed logo and packaging redesign was a relatively short project. My conclusion from research into the brand and other competitors was that Creed would benefit from a balance between contemporary and vintage designs. The following designs depict the final outcomes of the project.
Branding, Packaging
CURRENT
LOGO REDESIGN
The logo redesign exudes elegance with a sleek and modern look. This is a fresh take on the company that unifies the past and present with the inclusion of a bold sans serif typeface and a graceful serif type.
REDESIGN
TYPE
The fusion of both structured and fluid design elements create a juxtaposition between both typefaces, therefore creating an interesting couple. The use of this sans serif type links back to the brand’s heritage and elite past, while Couture relates to the present.
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COLOUR
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The chosen colour palette conveys the brand’s prestigious heritage through the use of gold, symbolizing royalty and luxury. The selected colours provide the logo with a level of sophistication and elite personality.
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